Personal Information
- Name: Katie A. Chan
- Address: Akron, OH
- Email: info@katieannchan.com
Professional Profile
Katie Chan has seven years of professional experience in public relations and advertising and has served in various communication positions across a variety of industries including local economic development, education, healthcare and corporate retail.
Through these roles, Katie has established and grown business’ social media presence, lead rebranding initiatives, directed media relations, acted as official spokesperson, honed copy writing and editing skills across a wide variety of mediums as well as managed internal and external communications.
Katie is an experienced professional who has gained the skills necessary to meet your business' public relations and marketing needs and will execute every initiative with excellence and enthusiasm.
Work Experience
June 2013 - February 2016
Public Relations Analyst
Signet Jewelers (Jared The Galleria Of Jewelry, Kay Jewelers & Zales)
- Created and distributed press releases on a national & local level
- Project and relationship management of third party advertising & PR agency
- Developed media talking points for TV appearances, satellite media tours and interviews Planned and managed corporate incentive trip
- Conducted media content analysis & reported on results
- Managed incoming media requests
- Managed annual St. Jude philanthropy campaign
- Assisted in coordinating initiatives in support of celebrity brands
- Coordinated local corporate philanthropy sponsorships
- Supervised marketing intern team
- Reviewed & edited various copy
- (video scripts, leadership conference presentations, press releases, media pitches, etc.)
February 2011 - May 2013
Community Relations Specialist
Horizon Behavioral Health
- Worked directly under CEO to develop agency advocacy, education & promotion strategy
- Conducted legislative a airs alongside CEO at state and local level
- Advised agency Board and staff on public relations function as requested
- Lead rebranding initiative & brand management efforts
- Planned and managed Board, staff and legislative events
- Directed media relations and acted as agency spokesperson
- Chaired Brand Advisory, United Way and Tour Planning committees
October 2009 - January 2011
Social Media Specialist
Liberty University
- Created strategy for and administrated/moderated offcial social media accounts
- Created messaging for offcial social media accounts
- Established policy and protocol for Liberty University presence on social media
- Published content on web for University Advancement Department
- Managed workflow of interns
- Exercised online reputation management through social media
- Provided training of social media best practices to clients and colleagues
May 2009 - October 2009
Communications Specialist
Virginia’s Region 2000 Partnership
- Wrote press releases
- Planned and coordinated events
- Prepared e-mail newsletters and electronic updates for stakeholders
- Established and managed Twitter account
- Wrote strategic social media plan aimed to increase awareness and online presence
- Consulted with Small Business Development Center on social media networks
- Established and moderated various social media accounts
Education & Professional Organizations
2005 - 2009
Liberty University
Dual Major, Advertising/public Relations & Business (Minor) - MAGNA CUM LAUDE
2012 - 2013
Vice President of Membership
International Association of Business Communicators, Lynchburg Chapter
2006 - 2009
Alpha Lamda Delta
National Collegiate Honor Society