Personal Information

Professional Profile

Katie Chan has seven years of professional experience in public relations and advertising and has served in various communication positions across a variety of industries including local economic development, education, healthcare and corporate retail.

Through these roles, Katie has established and grown business’ social media presence, lead rebranding initiatives, directed media relations, acted as official spokesperson, honed copy writing and editing skills across a wide variety of mediums as well as managed internal and external communications.

Katie is an experienced professional who has gained the skills necessary to meet your business' public relations and marketing needs and will execute every initiative with excellence and enthusiasm.

Work Experience

June 2013 - February 2016

Public Relations Analyst

Signet Jewelers (Jared The Galleria Of Jewelry, Kay Jewelers & Zales)

  • Created and distributed press releases on a national & local level
  • Project and relationship management of third party advertising & PR agency
  • Developed media talking points for TV appearances, satellite media tours and interviews Planned and managed corporate incentive trip
  • Conducted media content analysis & reported on results
  • Managed incoming media requests
  • Managed annual St. Jude philanthropy campaign
  • Assisted in coordinating initiatives in support of celebrity brands
  • Coordinated local corporate philanthropy sponsorships
  • Supervised marketing intern team
  • Reviewed & edited various copy
  • (video scripts, leadership conference presentations, press releases, media pitches, etc.)

February 2011 - May 2013

Community Relations Specialist

Horizon Behavioral Health

  • Worked directly under CEO to develop agency advocacy, education & promotion strategy
  • Conducted legislative a airs alongside CEO at state and local level
  • Advised agency Board and staff on public relations function as requested
  • Lead rebranding initiative & brand management efforts
  • Planned and managed Board, staff and legislative events
  • Directed media relations and acted as agency spokesperson
  • Chaired Brand Advisory, United Way and Tour Planning committees

October 2009 - January 2011

Social Media Specialist

Liberty University

  • Created strategy for and administrated/moderated offcial social media accounts
  • Created messaging for offcial social media accounts
  • Established policy and protocol for Liberty University presence on social media
  • Published content on web for University Advancement Department
  • Managed workflow of interns
  • Exercised online reputation management through social media
  • Provided training of social media best practices to clients and colleagues

May 2009 - October 2009

Communications Specialist

Virginia’s Region 2000 Partnership

  • Wrote press releases
  • Planned and coordinated events
  • Prepared e-mail newsletters and electronic updates for stakeholders
  • Established and managed Twitter account
  • Wrote strategic social media plan aimed to increase awareness and online presence
  • Consulted with Small Business Development Center on social media networks
  • Established and moderated various social media accounts

Education & Professional Organizations

2005 - 2009

Liberty University

Dual Major, Advertising/public Relations & Business (Minor) - MAGNA CUM LAUDE

2012 - 2013

Vice President of Membership

International Association of Business Communicators, Lynchburg Chapter

2006 - 2009

Alpha Lamda Delta

National Collegiate Honor Society



Integrated Marketing Communications


Marketing & Advertising Development


Press Release Development


Social Media Mangement


PR Event Coordination & Promotion


Brand Building


Copywriting & Editing


Coporate Social Responsibility


Akron, Ohio

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